Alli Fender dives into the lives of the hard working people in the rural community who are successful business owners and entreprenuers. This show was created to empower you to turn that side hustle into a sustainable small business. Encouraging you to take the leap into entrepreneurship within the agricultural space.In October of 2022, Alli spontaneously quit her career job as a Registered Vet Tech to pursue her dreams and turn that “side hustle” into a dream life along side her family. Now, Alli and her husband, Bryce raise Registered Black Angus and beef direct-to-consumer to our local community of San Diego County. It has been an exhilarating experience for Alli since quitting that 9-5 and she wouldn’t trade it for anything. Here on the show, we break down everything from marketing, leadership, finances, programs to further your business and more! Take your side hustle or small business to the next level and grow it to it’s fullest potential!